While “Swipe Up” is a popular CTA on Instagram Stories, when a user swipes up on TikTok they will be taken to the next video, not your link. Pro-tip: Don’t forget to tailor your CTAs to TikTok, where users tap or swipe left to take the action. CTAs that create a sense of urgency increase conversions, so use strong action words paired with an adverb like “Shop Now” or “Learn More”. You can use CTAs to drive traffic to a landing page, hashtag challenge, e-comm store and more. Even if it’s just a two-word phrase, users need some direction to know what to do next. Tell your audience what action you’d like them to take with a compelling call-to-action. Worried your editing skills aren’t up to the task of adding captions and text to your TikTok videos? Vimeo Create makes it super easy. Closed captions make your content more accessible, allowing more people to enjoy your video.
Plus, there’s no guarantee that your audience will be watching your ad with sound up or headphones in, so it’s best practice to always include captions or text in your video ad. That being said, some ads- like Branded Takeovers- do not play with sound. Sound grabs viewers attention and helps your ad seamlessly blend into FYPs.
#Tiktok video viewer movie
The app was originally created for users to easily layer music and sound on top of their own video creations, and the use of “sounds” like song clips and movie dialogue is still a huge part of the platform. When filming, keep your subject matter in the center of the frame so that you can easily crop to a 9:16 aspect ratio without losing anything important. While you can crop a horizontal video into a vertical one, content that is created specifically for TikTok that performs best. That means you should only use vertical video- you can upload horizontal content but it looks small and awkward on the vertically-locked app. When it comes to advertising on the platform, native is the name of the game. TikTok is similar to Snapchat and Instagram Stories in that it’s mobile-first and content is vertically oriented. Descriptions should be between 12 to 100 characters long.ģ things your TikTok video needs to suceedįollow these three essential TikTok best practices to maximize your ROI. Include a product description or service explanation with In-Feed Ads and TopView Ads.App names should be about 4 to 40 characters.
#Tiktok video viewer full
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